The trend of brand personalization in the future of Chinese women's wear is obvious

2017-12-14 06:12:46 admin read 164

With the development of Chinese economy, great changes have taken place in women's consumption habits, structure, ideas and consumption behavior. More and more manufacturers are targeting the target market to the female consumer groups, and the women's clothing market has great development potential. In the industry life cycle, China's high-end brand is in the early stage of growth, showing the industry characteristics of high-speed growth, unstable competition and low concentration.

In the international market, there is a certain relationship between the consumption of brand clothing and the economic cycle. In the case of the deterioration of the economic situation, the large amount of people's clothing consumption expenditure will be reduced, which leads to the decline in clothing sales. Generally speaking, the sales performance of the popular leisure brand clothing is not obvious, while the high-end brand clothing is more obviously influenced by the economic prosperity.

The middle and high end women's brand brand in China is in the early stage of growth

The consumption of Chinese residents is in the upgrading stage. Women's demand for high-end women's clothing is increasing. Therefore, compared with the international market, the sensitivity of the high-end women's clothing brands in China is relatively small.

According to the foresight Industry Research Institute, "2016-2021 years Chinese women's clothing industry market demand prediction and investment strategic planning analysis report" shows that as of the end of 2014, China has 10235 women's clothing enterprises above Designated Size, with a total assets of 4 trillion and 160 billion 357 million yuan. In 2014, the total output value of women's clothing industry reached 689 billion 432 million yuan, up by 19.23% compared to the same period last year. The sales revenue reached 642 billion 184 million yuan, an increase of 18.62% compared with the same period last year, and the total profit was 34 billion 121 million yuan, up 25.41% over the same period last year. In 2014, China's women's clothing consumption, high-end women's consumption increased by 28.48%, the middle and low-end growth of 20.62% and 17.43% respectively. In general, the size of the women's clothing industry in China is steadily expanding, and the development trend is good.

The market size of the women's clothing industry in China in the past 2009-2014 years

At present, the domestic women's clothing has formed the Pearl River Delta, the Yangtze River Delta, the ring Bohai and other industrial agglomeration. Among them, the women's clothing industry in Zhejiang, Jiangsu and Fujian areas is especially developed, and a series of famous brands in China have emerged. The trend of brand, scale, fashion and personalization of Chinese women's clothing is more and more obvious. Women wear more tend to be leisure, diversification, personalization, fashion and branding.

As one of the four major industries in China, the garment industry is an industry that never falls. With the continuous improvement of the domestic garment market, women's clothing enterprises need to continuously improve their own innovative capabilities, enhance their management and marketing level, and strengthen brand building so as to stand out in the severe market competition in the future.